Entrust Marketing Guide

Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association.

Many companies, particularly prior to the 1970s, were product-focused, employing teams of salespeople to push their products into or onto the market, regardless of market desire.

A market-focused, or customer-focused, organization instead first determines what its potential customers desire, and then builds the product.

Marketing theory and practice is justified on the belief that customers use a product or service because they have a need, or because a product has perceived value.

Two major aspects of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).

At Entrust Marketing, we have collected and presented to you all the marketing advices and guides from the top players in marketing world, to help you better understand the marketing process and strategies.

Whether you are new or veteran to marketing, you will find great value here.

M A R K E T I N G   S T R A T E G I E S - for Success