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Speaking of SPAM

I have been watching all the drama over the past months about spam. And I have been wondering why is it that mega-giants like Amazon, Walmart, Barnes and Noble, AOL, etc. spam millions of people and almost no one crys foul?
I have been watching all the hoopla over the past months, about spam - all the screaming, whining, complaining. And I have been wondering why is it that mega-giants like Amazon, Walmart, Barnes and Noble, AOL, etc. (these companies are used for illustrative purposes only) spam millions of people and almost no one crys foul? Or maybe it is all quietly swept under the rug and we never hear about it.

The most accepted definition of of spam is unsolicted commercial email, or UCE for short. So if I do not specifically ask to receive your email, then you are spamming me.

It does not matter if I bought 1500 books from you in the last month, that does not give you the right to add me to your mailing list if I did not specifically request to be added. Now keep in mind that all of this is based on the official definition of s^pam - I must request to receive an email from you before you can contact me and not be accused of spamming.

But mostly, when we receive emails from these mega-companies, we either simply read them or delete them with no real complaint. And sometimes, we actually consider it a special favor to us when "Barnes and Noble" alerts us that the new Stephen King novel is hitting the shelves next week. After all, we have to have it before anyone else, right?

However, when the majority of people think of spam, they immediately think of those "hinky" emails that offer solutions to enlarge body parts, pornograhy, or some ezine that we subscribed to that we forgot about (sounds oddly familiar, heh?).

And the REAL spam fanatics are outraged to receive such garbage and immediately report the offender to some self appointed spam cop, with no consideration to whether he/she requested the garbage or not. Many times this "garbage" may be your ezine.

Now, if you would, explain to me why we allow the mega-giants to get away with spam while the "little guy" suffers? Is this not discrimination? Please do not misunderstand, I do not like receiving this crap either, but spam is spam. So shouldn't the rules apply to everyone? Let's REALLY level the playing field in cyberspace.

What bothers me the most is that you have these self-appointed watchdogs that do not even allow you to defend yourself before you are blacklisted and your ISP shuts you down.

Why should some yo-yo who forgot that he subscribed to my ezine be allowed to destroy my business? I bet that this would not happen if home/small/internet business starting sueing their accusers. And oh, I can think of a LONG LIST of things to sue for....

Most email programs come with a filter tool so that you can filter unwanted email at the source. There are also numerous free programs that allow you to review your email before you download it to your computer, such as MailWasher at http://www.mailwasher.com Why are we not using these free resources?

I understand that spam is a HUGE problem - I receive about 300 pieces of email a day. But thanks to the filters that I have set up, I only see about 70 emails. The ones that I do not want are easy to delete. My fingers work just fine, thank you. I would rather set up filters and delete email than to exchange this freedom for the dictatorship of some ISPs.

And why is my ISP deciding what email I should receive ANYWAY? I mean, I pay for their service, they do not pay me. When it comes to spam, make your vote count by refusing to be bullied into acceptance. Many of you may not even be receiving all of your email due to filters imposed by your ISP.

Most of us here either run a business online or are thinking about starting a business online. Email is an inexpensive way to keep in touch with our customers. It is what has made it possible for many of us to profit. However, it will soon be controlled by huge companies who have no business telling me what I can or cannot receive in my inbox, if we do not take some action to prevent this.

Soon only the large companies will be able to afford to market by email. Can we as small business owners allow this to happen? I am appealing to you to make your voice heard in the fight against spam by using email RESPONSIBLY and refusing to accept what these huge companies are trying to shove down our throats.

About the Author

Deirdre Jones invites you to subscribe to the free five day ecourse "5 Simple Steps to an Affiliate Income" by sending a blank email to internetcashflow@rapidreply.net She also invites you to subscribe to the JMOE Post ezine, a source of relevant up to date information focusing on running a business from the Internet. You can subscribe to the JMOE Post by visiting http://www.jmoepost.com or sending an email to jmoepostezine@rapidreply.net

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